Poco today announced its new brand logo and corporate mascot. Poco’s new Logo. The new visual identity is currently exclusive to the brand’s Indian division. The company also unveiled a new slogan: Made of Mad.
The new corporate mascot, which resembles an emoji mashup, is also part of the new logo. Of course, there is a deep meaning behind the various visual features, which you can find in the infographic below.
Poco unveils its new brand logo and mascot
Poco debuted in 2018 as a sub-brand of Xiaomi, targeting avid customers on a budget. The brand became independent last year and is now managed separately from Xiaomi. Despite the company’s insistence on being independent, Poco still shares production and even actual hardware with Xiaomi devices, renaming several Poco phones as Xiaomi devices.
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According to Counterpoint Research, Poco is now the third-largest smartphone brand in India in terms of online sales volume.